What elections can teach us about competitive strategy; What’s hot on Twitter; Developing Marketing Messages? Turn to the Phone

What can football teach us about product launch; How to handle a product launch failure; Why cash Cows need market requirements and marketers need to go on sales calls; How to lie with focus groups

Learning from Apple’s mistakes; Product Management Talk: Personas; Abraham Lincoln Vs. Zombies Vs. Product Management; and The 60 Second Business Case

Announcing some changes to How To Be A Good Product Manager

If you want to be a bad product manager, propose product investment without regard for return. If you want to be a good product manager, understand that your product is part of a broader portfolio of potential investments.

If you want to be a bad product manager, have your messaging reflect language that makes sense to you and your competitors. If you want to be a good product manager, speak in the language your customers use.

If you want to be a bad product manager, hope that cool unexpected aspects of your product or service will make up for deficiencies in other areas. If you want to be a good product manager, satisfy customers first before attempting to delight them.

If you want to be a bad product manager, blame others for your product’s problems. If you want to be a good product manager, take the blame for problems with your product.

If you want to be a bad product manager, have someone else do the dirty work for you. If you want to be a good product manager, be comfortable getting involved in all aspects of your product.

If you want to be a bad product manager, ignore the potential for future competition, especially from bigger and non-traditional competitors. If you want to be a good product manager,plan, protect, and position yourself for future competition.