If you want to be a bad product manager, make sure to describe all of the benefits of your product. If you want to be a good product manager, focus on the benefits of your product that provide the most value to your customer.
If you want to be a bad product manager, keep comparing your product and company to Google. If you want to be a good product manager, learn from Google and others but make appropriate comparisons.
If you want to be a bad product manager, use focus groups for all of your market research. If you want to be a good product manager, investigate methods other than focus groups to meet your research needs.
If you want to be a bad product manager, put your well-known brand name on any new related product. If you want to be a good product manager, be smart about how you use your brand name for product line extensions.
If you want to be a bad product manager, compete on the same dimensions that have always been used in your industry. If you want to be a good product manager, question your assumptions about what matters to customers.
If you want to be a bad product manager, complain about your lack of authority and attempt to gain authority over necessary resources. If you want to be a good product manager, learn to lead without authority.
If you want to be a bad product manager, make customers and users learn your lingo. If you want to be a good product manager, talk in the language of your users and customers.
If you want to be a bad product manager, say yes to everything. If you want to be a good product manager, learn how to say no.
If you want to be a bad product manager, provide lots of answers. If you want to be a good product manager, ask lots of questions.
If you want to be a bad product manager, collect requirements from stakeholders without questioning their necessity or intent. If you want to be a good product manager, ensure that stakeholder needs are represented in the product requirements.