If you want to be a bad product manager, just look forward in time to new enhancements and releases. If you want to be a good product manager, monitor and analyze the past, present, and future.

If you want to be a bad product manager, only spend time on the messaging over which you have control. If you want to be a good product manager, monitor customer perception of your product from all channels.

If you want to be a bad product manager, give your requirements to development without any explanation. If you want to be a good product manager, articulate to development why requirements are important.

If you want to be a bad product manager, make it hard for customers to give feedback. If you want to be a good product manager, make it easy for customers to give feedback.

If you want to be a bad product manager, choose the same decision-making strategy for all decisions. If you want to be a good product manager, choose the decision-making strategy that is right for the decision you need to make.

If you want to be a bad product manager, treat the project kickoff as a formality that gets in the way of starting the project. If you want to be a good product manager, build enthusiasm around the project kickoff and carry it through the entire project.

If you want to be a bad product manager, develop your plans for new enhancements on your own. If you want to be a good product manager, involve stakeholders as you plan additional projects and changes.

If you want to be a bad product manager, stick with what you know. If you want to be a good product manager, be curious.

If you want to be a bad product manager, treat everything you do very seriously. If you want to be a good product manager, have fun.

If you want to be a bad product manager, use customer visits as an opportunity to sell your product. If you want to be a good product manager, use customer visits as an opportunity to conduct voice of the customer research.