If you want to be a bad product manager, keep your product development team uninformed about how your product is performing. If you want to be a good product manager, share information about your product with other stakeholders and interested parties within your organization.

If you want to be a bad product manager, just deliver the most-requested features. If you want to be a good product manager, identify compelling differentiators to include in your product.

If you want to be a bad product manager, immediately reject any bad idea. If you want to be a good product manager, encourage all ideas, even bad ones.

If you want to be a bad product manager, don’t ever spend time working on things that are not product management duties. If you want to be a good product manager, pitch in and help out in areas outside of product management.

If you want to be a bad product manager, insist on finding the perfect software solution to use in product management. If you want to be a good product manager, find good tools that support your product management needs.

If you want to be a bad product manager, don’t recognize achievements until the release is finished. If you want to be a good product manager, celebrate accomplishments and milestones along the way.

If you want to be a bad product manager, create as many different product support materials as possible. If you want to be a good product manager, create a core set of product support materials and reuse them as much as possible.

If you want to be a bad product manager, do anything you can to get publicity. If you want to be a good product manager, focus on getting the right kind of publicity.

If you want to be a bad product manager, put all your innovation emphasis on a few groundbreaking projects. If you want to be a good product manager, build a portfolio of innovation initiatives.

If you want to be a bad product manager, build your platform as you’re building your product. If you want to be a good product manager, build your platform, then your products.