If you want to be a bad product manager, create new products based on business desires and existing assets. If you want to be a good product manager, create new products that fill customer needs that are not currently being met.
If you want to be a bad product manager, accept what you hear. If you want to be a good product manager, prevent yourself from getting lulled into complacency.
If you want to be a bad product manager, don’t escalate any issues to your boss. If you want to be a good product manager, escalate issues appropriately.
If you want to be a bad product manager, ignore your support staff. If you want to be a good product manager, use feedback from your support staff to improve your product.
If you want to be a bad product manager, ignore issues and risks. If you want to be a good product manager, identify and proactively manage risks and issues.
If you want to be a bad product manager, ask customers to tell you why they love your product. If you want to be a good product manager, ask customers to tell you why they hate your product.
If you want to be a bad product manager, assume everyone will use your product as directed. If you want to be a good product manager, assume that people will use your product in ways you never intended and make it easy for them to do so.
If you want to be a bad product manager, wait until questions are asked to answer them. Making people have to ask you a question to get an answer — rather than letting them figure out the answer on their own — is a great way to show your value as a product manager and… Continue reading Answer questions before they are asked
If you want to be a bad product manager, include only those features customers have identified as necessary on your “must have” list. If you want to be a good product manager, include some “inspiring/exciting” features on your “must have” list even if they may not be “necessary.”
If you want to be a bad product manager, publicize your launch date well in advance. If you want to be a good product manager, be very careful in how you promote your launch date.