Reinforce your product-related communication
If you want to be a bad product manager, assume that once is enough to communicate anything important. If you want to be a good product manager, reinforce your communication though multiple avenues.
Category: Product Management
Reconsider your Jack of All Trades strategy
If you want to be a bad product manager, make your product everything for everyone. If you want to be a good product manager, make your product solve a specific problem for a specific type of customer.
Consider all details of add-on features
If you want to be a bad product manager, only worry about what gets added to your product, not how customers will take advantage of it. If you want to be a good product manager, consider all aspects related to any add-on features.
Lack of complaints does not equal success
If you want to be a bad product manager, assume that lack of complaints means your product is successful. If you want to be a good product manager, proactively seek out feedback rather than wait for complaints.
Adapt your product management practice
If you want to be a bad product manager, dogmatically follow product management rules. If you want to be a good product manager, adapt your practices to the organization and situation.
Technology is not better if it does not add value
If you want to be a bad product manager, market the technical superiority of your product. If you want to be a good product manager, realize that technical superiority only matters if it provides value to your customers.
Choose your strategic alliances carefully
If you want to be a bad product manager, jump into partnerships without considering all of your options. If you want to be a good product manager, properly analyze and choose the right partners and strategic alliances.
Take a cautious approach to problem-solving
If you want to be a bad product manager, solve a problem as soon as it becomes apparent. If you want to be a good product manager, do not immediately solve every problem which presents itself.
Measure the impact of product changes
If you want to be a bad product manager, don’t bother measuring the results of product development work. If you want to be a good product manager, measure the impact of the product changes you implement.
Deliver customer value, not product features
If you want to be a bad product manager, try to deliver as many features as possible. If you want to be a good product manager, try to deliver the fewest features that will provide the most value.