SiriusDecisions 2016 Summit Recap

Jeff Lash

SiriusDecisions 2016 Summit Recap

I’ve mentioned the annual SiriusDecisions Summit a few times previously here on this blog. Well, if you missed it this year, it was held May 24-27 in Nashville and it was a fantastic event. We had 2500+ sales, marketing and product leaders together for 4 days of sharing of new research, practitioner case studies, lots of networking and some fantastic evening events.

For product management leaders, in addition to our first-ever Product Leadership Exchange, the keynote session I presented with Rachel Young on The Art & Science of Understanding and Prioritizing Customer Needs got a lot of attention. This recap on the SiriusDecisions blog — SiriusDecisions Summit 2016 Highlights: How Should Product Leaders Identify and Prioritize Customer Needs? — provides a good summary.

If you’d like to learn more, you can download an overview of the Needs Aperture, the best-in-class process for identifying, classifying and prioritizing customer needs for innovation and go-to-market purposes that we introduced during our session.

We will also be showing an encore webcast of the presentation from Summit on Thursday, June 16. In fact, you can register for replays of one or more of the keynote presentations. (Some other keynote presentations you may be interested in include: Product to Audience-Centric Transformation: A B-to-B Odyssey; A Crisis of Competency: Why B-to-B Skills Enhancement Is Broken; and A Crisis of Competency: Why B-to-B Skills Enhancement Is Broken.)

There are too many blog posts and articles summarizing takeaways from the Summit to count, but here are just a few that I particularly liked (and, oh yes, I happen to be mentioned in several of them):

In the News Elsewhere…

It’s been a busy spring and early summer — there are a number of other things I’ve been involved in lately that I haven’t had the chance to mention here (yet):

What’s Hot on Twitter

Here are a few of my tweets that have generated the most interest recently; to get these in real-time, join the 6700+ others who follow me at @jefflash: