Data doesn’t tell you why
In recent years, we’ve seen an influx of new tools that allow product managers and marketers to better understand what is happening with groups of prospects and customers.
These data tools undoubtedly have the potential to improve effectiveness by providing product managers and marketers with better information about what customers and buyers are doing. There’s only one problem: The tools only tell us what, not why.
How can product managers best leverage these tools and balance quantitative and qualitative data? Read more in my newest post on the SiriusDecisions blog: Data doesn’t tell you why.
Product Management Bar jokes
In my last post here, I shared some of my favorite “A product manager walks in to a bar…” jokes and asked you to post more to Twitter with the hashtag #prodmgmtbarjoke. Well, you didn’t disappoint — here are two more of my favorites:
@jefflash A product manager walks into a bar, asks what people want to drink & then orders "what they really wanted" #prodmgmtbarjoke
— Suzie Prince (@tw_suzie) September 11, 2013
A product manager walks into a bar. Pours drinks, waits tables, cleans toilets, and puts out fire in stockroom. #prodmgmtbarjoke
— Josh Rynne (@RynneSpin) August 30, 2013
Here’s one other good one I thought of that people seemed to enjoy (or groan over):
Product manager walks into a bar. Everyone thinks he's a project manager, and they're not even drunk. #prodmgmt #prodmgmtbarjoke
— Jeff Lash (@jefflash) August 29, 2013
And I got a request for a product marketer bar joke, so here was the best one I could come up with:
A product marketer walks in to a comprehensive solution for the customer's thirst problems. #prodmktg #prodmgmtbarjoke cc @lorenahathaway
— Jeff Lash (@jefflash) August 29, 2013
Contribute your own and follow along on Twitter with the hashtag #prodmgmtbarjoke.
What’s hot on Twitter
Besides product management bar jokes, here are a few of my tweets which have generated the most interest over the past few weeks; to get these in real-time, follow me at @jefflash:
There are lots of articles on why it's important to say NO in #prodmgmt but here are some good explanations WHY http://t.co/apaJbKHzpM
— Jeff Lash (@jefflash) September 12, 2013
There is no marketing w/o content; most bad #marketing results from bad content, caused by lack of insight on buyers http://t.co/HYegX8lTiA
— Jeff Lash (@jefflash) September 11, 2013
A bigger pipeline doesn't mean you're more likely to hit your number; just means you're planning to lose more http://t.co/3Gx6wgqCa6
— Jeff Lash (@jefflash) August 30, 2013
5 Things Product Managers Wish They Could Tell Developers (& 5 things prod mgrs should do to "tell" them) http://t.co/BPiwzpQkRq #prodmgmt
— Jeff Lash (@jefflash) August 29, 2013
How we solved our #1 #prodmgmt problem; nice example/case study http://t.co/M9pOpf85wB
— Jeff Lash (@jefflash) September 12, 2013