If you want to be a bad product manager, treat the project kickoff as a formality that gets in the way of starting the project. If you want to be a good product manager, build enthusiasm around the project kickoff and carry it through the entire project.

If you want to be a bad product manager, develop your plans for new enhancements on your own. If you want to be a good product manager, involve stakeholders as you plan additional projects and changes.

If you want to be a bad product manager, stick with what you know. If you want to be a good product manager, be curious.

If you want to be a bad product manager, treat everything you do very seriously. If you want to be a good product manager, have fun.

If you want to be a bad product manager, use customer visits as an opportunity to sell your product. If you want to be a good product manager, use customer visits as an opportunity to conduct voice of the customer research.

If you want to be a bad product manager, react swiftly to any objections pointed out during the sales process. If you want to be a good product manager, identify and focus on areas that are actually impacting sales.

If you want to be a bad product manager, always try to compete in the biggest market available. If you want to be a good product manager, realize that bigger is not always better.